Promenade | Powell Street


The Powell St. Promenade is an installation spanning two blocks of the busiest pedestrian thoroughfare in San Francisco. Funded by Audi, the Promenade is a 6’ extension of the existing city sidewalk and is made up of aluminum and wood grating. Strips of aluminum emerge from the grating and twist upward to create planters, benches and standing tables, mimicking the contours and framing of the 2012 A7 car. Parking was removed from the street, though the Trolley cars and private vehicles maintain access.

The promenade offers refuge for passersby: an opportunity to sit, to drink coffee, to meet a friend before dinner, or to simply stand and people-watch while out of the way of the incessant flow of pedestrian traffic. The design is intriguing and inviting, as well as sustainable: the siz PV towers on the promenade create the energy to power the lights along the walkway at night.

A Project For a Boldly Designed World
Conceptual Renderings
Kit of Parts

Design Process

Conceptual Sketches > Rhino > Grasshopper > Auto CAD > Pro E

Design Tools

1) Site Identification > 2) Context Analysis > 3) Local Business Specific Analysis > 4) Parametric Site Design > 5) Kit of Parts > 6) Community Engagement > 7) Design Proposal

Media: Research (Audi’s aluminum chasis), analysis of existing context, 3D modeling, CNC routing and fabrication
Type:  Public streetscape
Dimensions:  Approx. 1Acre (36,000ft squared)
Budget:  1 Million
Client: AUDI (Venables Bell & Partners)
Location: San Francisco, CAProject
Manager: Shivang PatwaProject
Team: Hood Design

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